Hello there 👋

I’m Idan Sudaey, a senior product designer based in Tel Aviv.

Over the past 6+ years, I’ve been turning complex ideas into intuitive, scalable B2B tools. Most recently, I led design at Ply, a no-code platform that grew from concept to over 1 million users. From the ground up, I shaped the product vision, designed core features, built the design system, and collaborated closely with developers to bring it all to life.

I believe in the power of thoughtful design to simplify complexity and enhance user experience.

If you’re building something meaningful and need a thoughtful design partner, let’s connect.