Idan Sudaey
BiggerCake
- Data-heavy UX
- Analytics
- SaaS
- B2B
- Kickstarter
BiggerCake is A full analytics suite for Kickstarter creators and agencies.
As the sole designer, I led the UX and UI of a data-heavy analytics platform for Kickstarter campaigns. I designed dashboards, tools, and flows end-to-end, and worked closely with the CEO and developers to translate complex data into actionable interfaces.
Overview
BiggerCake was a data analytics platform built for the Kickstarter ecosystem. It gave creators, agencies, and marketers real-time visibility into campaign performance, from revenue sources and backer demographics to cancellations, rankings, and pacing. The goal- help teams make smarter, faster decisions without digging through raw data.
The problem
Running a Kickstarter campaign is chaotic, data is scattered, delayed, and often impossible to act on. Creators had no clear way to track performance, optimize ads, or understand where their backers were coming from. Most relied on spreadsheets, guesswork, or outdated third-party tools.
The solution
BiggerCake brought clarity to Kickstarter campaigns. By connecting directly to Kickstarter’s data and layering smart, campaign specific tools on top, it gave creators the insights they needed, when they needed them. Dashboards updated in real-time, audience segments were easy to track, and performance trends were no longer a mystery.
UI Components
Welcome to the BiggerCake Dashboard
BiggerCake’s main dashboard provided a real-time overview of campaign health, helping teams instantly grasp performance across funding, backers, and marketing.
The top section highlights total revenue, daily performance, and cancellation trends. A dynamic task list keeps teams aligned, while the marketing breakdown on the right shows which channels (like referrals or special offers) drive the most engagement.
All insights were pulled directly from Kickstarter and transformed into clear, actionable visuals, allowing creators to move fast with confidence.
Let’s take a closer look
A breakdown of the most impactful features, shown directly in use.
Financial Analytics
Revenue by tier and expenses by category are visualized side by side to help creators optimize margins.
Cancellations Survey
A tailored survey experience for BiggerCake users, designed to uncover why backers cancel. Visual insights and source breakdowns help creators respond faster and reduce churn.
BackerBonus
BackerBonus is a simple and automated way to attract more backers by offering small gift card rewards to repeat Kickstarter supporters. It’s especially effective during campaign launches or spikes in traffic, and requires no extra work from the creator.
Realtime Dashboard
A live dashboard designed for TV screens
Built for Kickstarter creators running live campaigns, this real-time dashboard provides instant visibility into performance, trends, and backer behavior—perfect for displaying on office TVs or in team war rooms.
