Idan Sudaey
T-WARS
- Mobile-first design
- Interaction
- eCommerce
- Swipe
An interactive mobile experience that lets users choose their favorite T-shirt through fun, gamified battles.
Overview
T-wars started as a playful experiment: what if buying T-shirts could be as addictive as swiping on Tinder or voting in a poll? Each week, a curated set of tees enters the ring – and users vote one out, round by round, until a winner emerges. That winner? Gets shipped straight to your door.
The problem
Shopping for T-shirts online is overwhelming. Too many options, hard to decide, easy to abandon cart.
The solution
T-wars makes T-shirt shopping feel like a game. You vote out the tees you don’t like — the last one standing gets shipped to you.
Who it’s for
Geeks, Collectors, T-shirt lovers
Welcome to T-Wars
Onboarding & First-Time Setup
T-Wars kicks off with a quick, playful intro to its core mechanic, daily tee battles and a monthly winner.
Users sign up with email or Facebook, choose their preferred fit and style, and jump right into the game.
Sign-up Flow
The sign-up experience was designed to be fast, familiar, and frictionless. Users can register with email or a connected account, recover forgotten passwords, and verify instantly, all within a minimal, branded UI.
T-Wars Gameplay
Users swipe through daily tee battles, kicking out the ones they don’t like. The last shirt standing is crowned the winner, and they can choose to ship it or shred it.
Gyroscope Interaction
As users tilt their phone left and right, T-shirts on screen dynamically zoom and shift, making the experience feel more alive, responsive, and game like. This subtle motion reinforces the idea that you’re not just browsing, you’re battling.
Optimized Setup Flow
Modular screens for fit, size, and billing, built for speed, clarity, and touch-first interaction.
