Idan Sudaey
PLY
Period: 2020–2026
Role: Senior Product Designer
Ply.io is a cutting-edge No-Code platform revolutionizing organizational workflows. By seamlessly integrating custom features into existing apps like Gmail, LinkedIn, and Zendesk, Ply empowers teams to streamline processes and boost productivity without the need for additional tools or complex development.
As a Senior Product Designer, I played a key role in shaping Ply from its early concept stage to a mature product with over 1 million users. My responsibilities spanned across the entire design and development lifecycle, collaborating closely with the CEO, developers, and product managers to deliver intuitive and impactful solutions.
Key Contributions:
Logo
The Ply logo features two overlapping “P” shapes, symbolizing seamless integration and automation. Its minimalist design reflects the company’s tech-driven, connection-focused mission.
Design System
At one point, Ply went through a major redesign, which included a move from Vue to React. After research and collaboration with the dev team, they embraced my recommendation to implement the antd design system. I customized the design system to fit the product’s design, and it was a game-changer.
The video shows a preview of our Figma file, brought to life with animations I crafted (I love creating animations & interactions 😊).

Awards


It was awesome to be part of creating Ply as a Product Designer.
Seeing the design and experience I built reach so many users was super rewarding and exciting
Dashboard
Manage everything with ease:
• Quick navigation: Access features, automations, and integrations effortlessly.
• Learn & connect: Dive into guides, join the community, or book expert sessions.


Workflow builder
The Ply workflow canvas offers a clear, visual space to build and connect workflow steps effortlessly. Users can set triggers, define actions, and integrate apps within a flexible, intuitive layout that adapts to their needs.
Ply seamlessly integrates with a wide range of third-party apps, enabling users to enhance their existing workflows without switching platforms. By embedding directly into tools like Gmail, LinkedIn, and Airtable, Monday, Slack and more...

Customer Features
Dynamic Form Builder
Portal (forms) are easily customized to match processes, allowing fields, logic, and automations to be added in just a few clicks.


Ply theme
The Ply theme makes it easy to customize forms with a consistent and flexible design system. It ensures that every form element—from inputs to buttons—adapts seamlessly to different workflows, maintaining both usability and brand identity while allowing full customization.


Team Features
allow teams to integrate customized buttons and slash commands within existing apps like Gmail, LinkedIn, Airtable and more. These features enhance team collaboration by automating workflows and streamlining task management without leaving the apps they’re already using.

